First delayed musing of the past week:
UK Grazia Editorial (Last weeks issues: 18th Jan 2010)
Whilst I am a fairly avid reader of UK Grazia, I have always found their Editorial fashion shoots to be shockingly under-par. I happily devour the shopping pages, celeb gossip and articles only to skip straight through the editorials, which in most fashion magazines is the mecca, the holy grail, the soul of the magazine.
However, for the past couple of issues I've been intrigued to find myself genuinely impressed with them. Take for example the above scans - these shots are so ethereal and dreamy I don't believe they'd be out of place in an Editorial super-mag such as Lula. The week previous to this particular shoot was also fantastic compared with usual.
Unfortunately, being a cheapy easy read I do not keep backcopies so am unable to flick back to discover whether they have a new fashion editor responsible for this sudden surge in quality.
However, I am now going to make it my mission to find evidence of the previous issues editorial to demonstrate the loveliness, and any clues that will help solve this puzzle.
Wish me luck.
And watch this space.